It would be much to a PR prof’s advantage if we could read the minds of each journalist we encounter. Since that’s pretty much impossible, I came across a close alternative. Annually, twelve thirty eight, (PR agency) creates a Buzzword Report compiling buzzwords, jargon, etc. that PR professionals commonly use and journalists commonly hate. The …
The other day I was walking in to the airport before work and the weirdest thing happened: I ran in to Joshua Bowman (Daniel from Revenge)!! He stopped, talked to me, and proceeded to tell me that I was the most beautiful, down-to-earth girl he’s ever met. After talking to him for nearly two hours, I …
If you frequent Facebook or Twitter, it will probably be easy for you to group your friends into categories based on their online social behavior. For example, The Oversharer: has NO filter and shares extremely personal information. The Humble Bragger: constantly posts updates of pure self-promotion. The Joe Politics: never-ending political posts leaving your friends thinking—WE GET …
On October 8th, Bodyform, a U.K. maxipad maker, received a negative post on its Facebook wall. This post, which has now gotten more than 92,000 likes, called out the brand for false advertising. Instead of ignoring the post or replying with an automated apology, Bodyform creatively one-upped the post, made by Richard Neill, with a video. The video pretends …
Tired of spending money on products that don’t make you look younger? That don’t take the sun damage away?That don’t make acne disappear? That don’t soothe sensitive skin? Don’t say “oops” by spending money on non-clinical, non-dermatological products again! These products, designed by the doctors that created Proactive, actually work! If they don’t– get your …
I recently started reading The Social Media Bible, by Lon Safko. I highly recommend this book to everyone; it’s full of great insight and interesting facts. Below are a few quotes I felt were worth sharing! “The next most-asked question at my keynotes are ‘Where’s the ROI in social media marketing?’ and ‘How much money …
The topic of last night’s UTK PRSSA meeting was a “Seniors Tell All” panel, and I was lucky enough to be a panelist. I think the session was very effective, because we had no professors or professional mentors present. The meeting was very intimate and conversational; underclassmen literally got to ask anything and everything they wanted and …
I love this photo and this quote. I also love that I found picmonkey.com: a free, online photo editing tool. Picmonkey.com allows you to edit/create photos using effects, touch ups, overlays, textures, and themes. But my favorite use for picmonkey is the ability to add text to photos. This site makes it easy to create … Continue reading »
I recently ran across this graphic by SnapRetail that explains the 70-20-10 Facebook posting rule. It’s a great rule to follow if you are administrating company social media sites. It’s easy to get caught up in constantly promoting your products and services, but if that’s all you do, people will stop engaging with you. In … Continue reading »
While logging on to Facebook during the month of November, we are all bombarded with our “friends” posting daily statuses about things they are thankful for. Don’t get me wrong: I am 110% thankful for my life and my blessings, but I choose not to post 30 of my blessings on Facebook each day. What … Continue reading »
Certain words and phrases, as a public relations professional, make me want to puke or punch someone. I don’t know if I have the AP Stylebook, PR cases and campaigns, or my professors to thank, but the following phrases will NEVER be in my vocabulary. “It is what it is.” (It’s annoying.) “I personally feel” (Redundant.) … Continue reading »
According to a new survey by security protection company AVG, one in four adults, ages 18-25, are friends with their bosses on Facebook. The survey was conducted among 4,400 consumers in 11 countries. It found that young adults in the U.S and Italy were most likely, both 33 percent, to friend bosses on Facebook. The … Continue reading »
If your company has a Twitter account, hashtags, better recognized as #, should be a part of your social media strategy. Follow these five tips to improve your company’s hashtag strategy. 1. Look for Business-Specific Conversations If you use Twitter for one thing, use it to learn from others. Look for hashtags such as #smallbiz or #socialmedia to … Continue reading »
