According to a new survey by security protection company AVG, one in four adults, ages 18-25, are friends with their bosses on Facebook. The survey was conducted among 4,400 consumers in 11 countries. It found that young adults in the U.S and Italy were most likely, both 33 percent, to friend bosses on Facebook. The … Continue reading »
If your company has a Twitter account, hashtags, better recognized as #, should be a part of your social media strategy. Follow these five tips to improve your company’s hashtag strategy. 1. Look for Business-Specific Conversations If you use Twitter for one thing, use it to learn from others. Look for hashtags such as #smallbiz or #socialmedia to … Continue reading »
On October 8th, Bodyform, a U.K. maxipad maker, received a negative post on its Facebook wall. This post, which has now gotten more than 92,000 likes, called out the brand for false advertising. Instead of ignoring the post or replying with an automated apology, Bodyform creatively one-upped the post, made by Richard Neill, with a video. The video pretends … Continue reading »
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In my opinion, when it comes to social media, Coca-Cola‘s advice is king. With more than 53 million Facebook fans, Coke is the largest consumer brand on Facebook. Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola, was interviewed at the Fortune Most Powerful Women Summit earlier this month. During her flight on her way to the … Continue reading »
More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. -Peter Drucker Continue reading »
