What’s Your Social Media Personality?
Social

What’s Your Social Media Personality?

If you frequent Facebook or Twitter, it will probably be easy for you to group your friends into categories based on their online social behavior. For example, The Oversharer: has NO filter and shares extremely personal information. The Humble Bragger: constantly posts updates of pure self-promotion. The Joe Politics: never-ending political posts leaving your friends thinking—WE GET … Continue reading »

Wendy Clark’s Rules for Building a Social “Mega-Brand”
Social

Wendy Clark’s Rules for Building a Social “Mega-Brand”

In my opinion, when it comes to social media, Coca-Cola‘s advice is king. With more than 53 million Facebook fans, Coke is the largest consumer brand on Facebook. Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola, was interviewed at the Fortune Most Powerful Women Summit earlier this month. During her flight on her way to the … Continue reading »