Wendy Clark’s Rules for Building a Social “Mega-Brand”
Social

Wendy Clark’s Rules for Building a Social “Mega-Brand”

In my opinion, when it comes to social media, Coca-Cola‘s advice is king. With more than 53 million Facebook fans, Coke is the largest consumer brand on Facebook. Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola, was interviewed at the Fortune Most Powerful Women Summit earlier this month. During her flight on her way to the … Continue reading »